Veracruz, Mexico - Less Meat More Life - Greenpeace - Less Meat More Life - Greenpeace

Veracuz’s “Come Consciente” program is brand-new, but we’re excited about it. Launched in April 2018 in Collaboration with Mercy for Animals, the program requires that all schools in the state of Veracruz (the second-largest state in Mexico) serve vegan meals on Mondays. The program aims to improve students’ ability to learn by fighting both childhood obesity and malnutrition.

Through this program, schools will serve almost a million vegan meals each year. Schools will be supported in this effort through demonstration videos and a guide to cooking Veracruzana vegan recipes.

What’s next?

We can’t wait to see the positive changes that are sure to come with this new program. Maybe next Veracruz schools can have two vegan or vegetarian days a week by 2020!

Greenpeace’s global challenge:

Our supporters are challenging cities to race to the top on meat reduction to protect our climate, forests and water. We aim to have at least 20 cities commit to serving two vegetarian meals (no meat or dairy options) in all public canteens weekly by the end of 2018. We expect to have at least 100 global cities make this or a greater commitment toward less and better meat and more plant-based meals by 2020.

take action

Are you ready to pressure cities, schools, universities and other public institutions to get serious about meat reduction? Sign up below to get a toolkit that will give you step-by-step instructions on how to get started in your local community.

If you sign up for the toolkit now, you’ll also get free veggie tips and recipes. And, if your city or institution is already embracing more plant-based meals, we’ll give you access to our nomination form so we can add them to our world map of leading cities.

Thank you for joining the movement.


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