Ghent, Belgium - Less Meat More Life - Greenpeace - Less Meat More Life - Greenpeace

In Ghent, Thursday is Veggie Day. Ever since 2009, all meals in all of Ghent’s schools and day care centers have been plant-based on Thursdays. With 11,000 students In Ghent schools, that’s 156,000 vegetarian meals a year.

But the impact has been even bigger than that. The city of Ghent has done such a good job promoting this program that private businesses have gotten on board as well: 90 restaurants and 20 hotels have Veggie Thursdays. A jaw-dropping 50% of Ghent residents go vegetarian on Thursdays, and those who do participate spend an average of two more days each week eating plant-based meals.

What’s next?

With so many people in Ghent going meat-free more and more, why not expand the program to one additional dedicated vegetarian day in school canteens per week by 2020?

Greenpeace’s global challenge:

Our supporters are challenging cities to race to the top on meat reduction to protect our climate, forests and water. We aim to have at least 20 cities commit to serving two vegetarian meals (no meat or dairy options) in all public canteens weekly by the end of 2018. We expect to have at least 100 global cities make this or a greater commitment toward less and better meat and more plant-based meals by 2020.

take action

Are you ready to pressure cities, schools, universities and other public institutions to get serious about meat reduction? Sign up below to get a toolkit that will give you step-by-step instructions on how to get started in your local community.

If you sign up for the toolkit now, you’ll also get free veggie tips and recipes. And, if your city or institution is already embracing more plant-based meals, we’ll give you access to our nomination form so we can add them to our world map of leading cities.

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