Bahia Province, Brazil - Less Meat More Life - Greenpeace - Less Meat More Life - Greenpeace

Leticia Baird, a public health leader in Bahia Province had a vision: to end the policy of spending large amounts of money on unhealthy food in schools. As she said, “”Providing our school districts with plant-based meals will help save environmental and public financial resources, allow for a future of healthy adults, and build a fair world for the animals.”

To realize this vision, she partnered with the mayors of four cities in the province, who are leading an ambitious program to completely phase out meat in school canteens in just two years, with a 25% reduction every semester. They are working with the Humane Society International on this program, which includes partnering with local organic farmers, and training school chefs in strategies for plant-based meals that students will eat. There is a big focus on making food that is familiar to students, so they aren’t overwhelmed with too much change. Overall, this will result in 23 million vegetarian meals each year.

What’s next?

This pilot program is just the beginning. Why not expand it to more public canteens?

Greenpeace’s global challenge:

Our supporters are challenging cities to race to the top on meat reduction to protect our climate, forests and water. We aim to have at least 20 cities commit to serving two vegetarian meals (no meat or dairy options) in all public canteens weekly by the end of 2018. We expect to have at least 100 global cities make this or a greater commitment toward less and better meat and more plant-based meals by 2020.

take action

Are you ready to pressure cities, schools, universities and other public institutions to get serious about meat reduction? Sign up below to get a toolkit that will give you step-by-step instructions on how to get started in your local community.

If you sign up for the toolkit now, you’ll also get free veggie tips and recipes. And, if your city or institution is already embracing more plant-based meals, we’ll give you access to our nomination form so we can add them to our world map of leading cities.

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