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Eating plant-based meals is delicious, healthy, and good for the planet! This is why we want to reduce meat and dairy production and consumption by 50% by 2050. Join us and we’ll send you recipes, updates, and ideas to shake up your community!

Our country is regularly plagued with intense storms and drought. Did you know that livestock contributes as much to climate change as all cars, trucks, planes, trains, and ships in the world combined? That’s 14% of all greenhouse gases!

Our planet needs less meat and more plants, now! You can help make that happen. Just scroll through this website, leave your details, and we’ll get you started.

  • Start At Home

    Things you can do now with family and friends

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  • Change Your Community

    Things you can do now where you live

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  • Help Now

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Move Your City Or University

We’re starting an ambitious campaign to move cities, universities and public institutions to embrace less meat. Click here to get started…

Move Your City

Climate Change

Climate change is a global crisis and the meat and dairy industry is one of the greatest contributors. If we don’t fix our food now, our planet faces dire consequences.

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Our forests are home to the most biodiverse habitats in the world. The intensity of meat production is threatening the survival of these critical ecosystems.

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Intensive livestock production contaminates our water with animal waste and drains our freshwater supply for crop feed. We cannot risk losing our most valuable resource.

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A healthy future depends on a plant-based diet. As consumption of industrial meat increases around the world, so grow the critical public health issues that come with it.

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Animal Welfare

Industrial farming mistreats animals solely for profit. By eating a diet richer in plants, we ensure that more animals are treated with dignity.

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Fair Food

From factory farm to fork, the meat and dairy industry puts profits first at the expense of farmers, workers and communities. Our food system is built for business, not for people.

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