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Are you ready to pressure cities, schools, universities and other public institutions to get serious about meat reduction?

Eating more plant-based meals is not only good for your health, it’s vital for our planet. Producing meat releases as many carbon emissions as all planes, trains, cars, and trucks combined. Sign up today to receive a toolkit that will give you step-by-step instructions on how to move your city or school toward less meat. We’ll even throw in some tasty meat-free recipes!

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    Things you can do now with family and friends

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    Things you can do now where you live

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Move Your City Or University

We’re starting an ambitious campaign to move cities, universities and public institutions to embrace less meat. Click here to get started…

Move Your City

Climate Change

Climate change is a global crisis and the meat and dairy industry is one of the greatest contributors. If we don’t fix our food now, our planet faces dire consequences.

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Our forests are home to the most biodiverse habitats in the world. The intensity of meat production is threatening the survival of these critical ecosystems.

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Intensive livestock production contaminates our water with animal waste and drains our freshwater supply for crop feed. We cannot risk losing our most valuable resource.

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A healthy future depends on a plant-based diet. As consumption of industrial meat increases around the world, so grow the critical public health issues that come with it.

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Animal Welfare

Industrial farming mistreats animals solely for profit. By eating a diet richer in plants, we ensure that more animals are treated with dignity.

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Fair Food

From factory farm to fork, the meat and dairy industry puts profits first at the expense of farmers, workers and communities. Our food system is built for business, not for people.

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