Vienna, Austria - Less Meat More Veg - Greenpeace - Less Meat More Veg - Greenpeace

Since 1999, Vienna has had a program to encourage public institutions to make more sustainable choices in all kinds of purchases. Institutions that serve food (like hospitals, schools, and nursing homes) prioritise organic, seasonal fruits and vegetables, as well as less meat. Criteria for food purchases and production include ensuring that 2/3 of ingredients are vegetarian and that meals have no packaging at all.

This program has had a big impact overall: it reduces Vienna’s greenhouse gas emissions by 30,000 tons every year, and meals served in schools have 50% organic ingredients.

What’s next?

Vienna could move into our highest ranking category with one step up: require 2 weekly dedicated vegetarian days in all public canteens by 2020.

Greenpeace’s global challenge:

Our supporters are challenging cities to race to the top on meat reduction to protect our climate, forests, and water. We aim to have at least 50 cities commit to serving two vegetarian meals (no meat or dairy options) in all public canteens weekly by the end of 2019. We expect to have at least 100 global cities make this or a greater commitment toward less and better meat and more plant-rich meals by 2020.

take action

In October 2019, city mayors affiliated with C40 and the Milan Urban Food Policy Pact convened to discuss future policies to address the climate crisis.

More than 200 scientists banded together, urging mayors to adopt ambitious food policies to reduce meat for the climate. 14 mayors signed a commitment to become ‘Good Food Cities’, considerably reducing meat served in their public institutions.

Dozens of cities are taking action. It’s a great start but not nearly enough. Add your name below to receive a Cities Toolkit that will give you step-by-step instructions on how to move your city or school toward Less Meat More Veg.

Thank you for joining the movement.


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