Veracruz, Mexico - Less Meat More Veg - Greenpeace - Less Meat More Veg - Greenpeace

Veracuz’s “Come Consciente” program is brand-new, but we’re excited about it. Launched in April 2018 in Collaboration with Mercy for Animals, the program requires that all schools in the state of Veracruz (the second-largest state in Mexico) serve vegan meals on Mondays. The program aims to improve students’ ability to learn by fighting both childhood obesity and malnutrition.

Through this program, schools will serve almost a million vegan meals each year. Schools will be supported in this effort through demonstration videos and a guide to cooking Veracruzana vegan recipes.

What’s next?

We can’t wait to see the positive changes that are sure to come with this new program. Maybe next Veracruz schools can have two vegan or vegetarian days a week by 2020!

Greenpeace’s global challenge:

Our supporters are challenging cities to race to the top on meat reduction to protect our climate, forests, and water. We aim to have at least 50 cities commit to serving two vegetarian meals (no meat or dairy options) in all public canteens weekly by the end of 2019. We expect to have at least 100 global cities make this or a greater commitment toward less and better meat and more plant-rich meals by 2020.

take action

In October 2019, city mayors affiliated with C40 and the Milan Urban Food Policy Pact convened to discuss future policies to address the climate crisis.

More than 200 scientists banded together, urging mayors to adopt ambitious food policies to reduce meat for the climate. 14 mayors signed a commitment to become ‘Good Food Cities’, considerably reducing meat served in their public institutions.

Dozens of cities are taking action. It’s a great start but not nearly enough. Add your name below to receive a Cities Toolkit that will give you step-by-step instructions on how to move your city or school toward Less Meat More Veg.

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