Ghent, Belgium - Less Meat More Veg - Greenpeace - Less Meat More Veg - Greenpeace

In Ghent, Thursday is Veggie Day. Ever since 2009, all meals in all of Ghent’s schools and day care centers have been plant-based on Thursdays. With 11,000 students In Ghent schools, that’s 156,000 vegetarian meals a year.

But the impact has been even bigger than that. The city of Ghent has done such a good job promoting this program that private businesses have gotten on board as well: 90 restaurants and 20 hotels have Veggie Thursdays. A jaw-dropping 50% of Ghent residents go vegetarian on Thursdays, and those who do participate spend an average of two more days each week eating plant-based meals.

What’s next?

With so many people in Ghent going meat-free more and more, why not expand the program to one additional dedicated vegetarian day in school canteens per week by 2020?

Greenpeace’s global challenge:

Our supporters are challenging cities to race to the top on meat reduction to protect our climate, forests, and water. We aim to have at least 50 cities commit to serving two vegetarian meals (no meat or dairy options) in all public canteens weekly by the end of 2019. We expect to have at least 100 global cities make this or a greater commitment toward less and better meat and more plant-rich meals by 2020.

take action

Are you ready to pressure cities, schools, universities and other public institutions to get serious about Less Meat More Veg policies?

Eating more plant-based meals is not only good for your health, it’s vital for our planet. Producing meat releases as many carbon emissions as all planes, trains, cars, and trucks combined. Sign up to participate in a worldwide global event in 2019 and receive a Cities Toolkit that will give you step-by-step instructions on how to move your city or school toward Less Meat More Veg.

Thank you for joining the movement.


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