Ghent, Belgium - Less Meat More Veg - Greenpeace - Less Meat More Veg - Greenpeace

In Ghent, Thursday is Veggie Day. Ever since 2009, all meals in all of Ghent’s schools and day care centers have been plant-based on Thursdays. With 11,000 students In Ghent schools, that’s 156,000 vegetarian meals a year.

But the impact has been even bigger than that. The city of Ghent has done such a good job promoting this program that private businesses have gotten on board as well: 90 restaurants and 20 hotels have Veggie Thursdays. A jaw-dropping 50% of Ghent residents go vegetarian on Thursdays, and those who do participate spend an average of two more days each week eating plant-based meals.

What’s next?

With so many people in Ghent going meat-free more and more, why not expand the program to one additional dedicated vegetarian day in school canteens per week by 2020?

Greenpeace’s global challenge:

Our supporters are challenging cities to race to the top on meat reduction to protect our climate, forests, and water. We aim to have at least 50 cities commit to serving two vegetarian meals (no meat or dairy options) in all public canteens weekly by the end of 2019. We expect to have at least 100 global cities make this or a greater commitment toward less and better meat and more plant-rich meals by 2020.

take action

In October 2019, city mayors affiliated with C40 and the Milan Urban Food Policy Pact convened to discuss future policies to address the climate crisis.

More than 200 scientists banded together, urging mayors to adopt ambitious food policies to reduce meat for the climate. 14 mayors signed a commitment to become ‘Good Food Cities’, considerably reducing meat served in their public institutions.

Dozens of cities are taking action. It’s a great start but not nearly enough. Add your name below to receive a Cities Toolkit that will give you step-by-step instructions on how to move your city or school toward Less Meat More Veg.

Thank you for joining the movement.


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