Bahia Province, Brazil - Less Meat More Veg - Greenpeace - Less Meat More Veg - Greenpeace

Leticia Baird, a public health leader in Bahia Province had a vision: to end the policy of spending large amounts of money on unhealthy food in schools. As she said, “”Providing our school districts with plant-based meals will help save environmental and public financial resources, allow for a future of healthy adults, and build a fair world for the animals.”

To realize this vision, she partnered with the mayors of four cities in the province, who are leading an ambitious program to completely phase out meat in school canteens in just two years, with a 25% reduction every semester. They are working with the Humane Society International on this program, which includes partnering with local organic farmers, and training school chefs in strategies for plant-based meals that students will eat. There is a big focus on making food that is familiar to students, so they aren’t overwhelmed with too much change. Overall, this will result in 23 million vegetarian meals each year.

What’s next?

This pilot program is just the beginning. Why not expand it to more public canteens?

Greenpeace’s global challenge:

Our supporters are challenging cities to race to the top on meat reduction to protect our climate, forests, and water. We aim to have at least 50 cities commit to serving two vegetarian meals (no meat or dairy options) in all public canteens weekly by the end of 2019. We expect to have at least 100 global cities make this or a greater commitment toward less and better meat and more plant-rich meals by 2020.

take action

In October 2019, city mayors affiliated with C40 and the Milan Urban Food Policy Pact convened to discuss future policies to address the climate crisis.

More than 200 scientists banded together, urging mayors to adopt ambitious food policies to reduce meat for the climate. 14 mayors signed a commitment to become ‘Good Food Cities’, considerably reducing meat served in their public institutions.

Dozens of cities are taking action. It’s a great start but not nearly enough. Add your name below to receive a Cities Toolkit that will give you step-by-step instructions on how to move your city or school toward Less Meat More Veg.

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